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Executive Marketing Consultant (Pre-Sales)

Location: Lake Forest, IL, United States
Date Posted: Jul 31, 2023

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Impact is hiring an Executive Marketing Consultant for our Nationally ranked Best and Brightest workplace!  

The main responsibilities of an Executive Marketing Consultant will be to act as the subject matter expert for our sales teams as it pertains to Impact’s Marketing Services. This will be done by evaluating prospective clients with discovery, analysis, and ultimately recommendations of strategic marketing solutions. These solutions will leverage Impact’s Managed Marketing Services to address the core challenges and objectives that are uniquely identified for each customer.

About Impact’s Managed Marketing Division

We are positioned to be a full-service agency for all marketing needs. Once an Impact client, our clients have full access to our entire team of creatives, strategists, and analysts. We provide our clients with a strategic plan at the start of the engagement which may include any mix of the following tactics, all based upon our clients’ goals. As our clients’ goals and needs evolve throughout the relationship, have peace of mind knowing that we have the skills, experience and services to help serve them with whatever they need.

Our solutions include:

- Website Design & Development
- Automation
- Content Marketing
- Photography and Video
- Digital Branding
- Market Research & Analysis
- Paid Media & Paid Search
- App Design & Development
- Business Consulting
- Lead market development, account planning, pipeline origination/qualification/development, and opportunity to drive new sales  
- Prospect net-new business opportunities in defined territory focusing on opportunities that fit the Impact Managed Marketing Ideal Client Profile  
- Conduct prospective client meetings virtual and in-person meetings 
- Build market awareness of Impact Managed Marketing offering and capabilities 
- Can effectively articulate Impact Managed Marketing vertical integrated marketing system and position Impact services within the prospects business strategy 
- Convert discovery introduction meetings into paid Business Transformation Assessments (BTA).  
- Drive high-impact business opportunities as Sales & Marketing leader and engage clients to accelerate the adoption of Managed Marketing  
- Act as a Marketing thought leader for prospects, including the creation of solutions, proposals, presentations, executive briefings, and other materials to support business development. 
- Conduct the in-person Business Transformation Assessment validation and proposal meetings with support from the dedicated team along with our in-house team of marketing experts.  
- Educate prospects on the value Impact brings for their current business needs, as well as their long-term needs.  
- Gain alignment with all decision makers and influencers throughout the sales process to successfully close deals 
- Hand off all post sales engagement to the internal Managed Marketing Teams 
- Manage prospective client pipeline using Impact’s CRM, Microsoft Dynamics Business Central. 
- Stay current with Marketing solutions and can demonstrate our solutions to prospective clients at a high level   
- Own sales pipeline and associated quota. This includes hunting for new business and farming within current client base. 
- Develop and maintain relationships with customers that further develop our company’s positive reputation through exceptional customer service.  

Things we are looking for 
- 5+ years’ relevant experience
- Bachelors’ Degree in marketing or another related field 
- Proven success in marketing & business development roles 
- Experience understanding and implementing the value of aligning sales and marketing within organizations
- Experience building and managing a healthy sales pipeline in all stages of the sales cycle 
- Exceptional communication and presentation skills – both written and verbal
- High level understanding of the marketing industry landscape and how these solutions work together, including but not limited to
    - Digital Marketing (SEO, SEM, Analytics, social media, email marketing etc.)
    - Advertising (media, digital, print, B2B & B2C, e-commerce etc.)
    - Market Research
    - Sales and Promotion
- A passion for building relationships and driving solutions for clients
- Self-motivated with a results-driven approach
- Team-oriented and the desire to continue to educate and cultivate the New Business Development Team you are assisting


- Competitive annual salary based on experience
- 20 days of PTO
- 12+ paid holidays
- 7 Paid Sick Days
- Paid Maternity & Paternity Leave
- Comprehensive Health, Disability Life, Dental and Vision Plans
- 401(K) match & retirement plans
- On-going training & development opportunities

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