Email Marketing Specialist
Location: Chicago, IL, United States
Date Posted: Aug 29, 2023
Impact is Hiring an Email Marketing Specialist to join our Award Winning Best & Brightest Workplace!
The Email Marketing Specialist will promote our services using email while maintaining a high standard of deliverability and data privacy. This position works on the digital marketing team within the corporate marketing team, reporting to the Digital Marketing Director. The ideal candidate has a flair for creating engaging email campaigns targeted toward each step of the marketing funnel and understands the changing data privacy landscape. Excellent written communication skills are a must, and B2B Marketing experience is strongly preferred.
Responsibilities- Review former campaigns to understand strategy and determine areas of strength and weakness to help design future campaigns- Conceptualize marketing campaigns alongside social and paid media specialists that speak clearly and directly to the pain points of existing and prospective clients- Write concise, engaging, and accurate email copy - Manage testing process with internal team to ensure emails are free from errors- Collaborate with designers and developers to update email templates and create new ones as needed- Work with Marketing Operations to manage list segmentations and create new ones to support sending more relevant and personalized emails- Create and send emails using HubSpot- Monitor and reporting on the utility of each campaign using HubSpot and other tools- Work with Marketing Operations to follow-up on email responses from interested contacts- Maintain a high deliverability standard through proper, engagement-based database and email list hygiene - Stay up to date on relevant data privacy laws- As needed, support with copywriting for campaigns other than email
Things We Are Looking For
The ideal candidate will be an out-of-the-box thinker, innovative, creative & curious in their project work, and highly organized. - BS degree in Marketing, Communications, or Journalism or similar, or related field experience- 3-7 years of relevant experience preferred - Proven experience creating high-impact, unique marketing campaigns preferred- Outstanding copywriting and copyediting abilities- Experience with marketing automation software preferred- Familiarity with HubSpot preferred- B2B Marketing experience preferred- Excellent project and time management skills- Creative, empathetic, detail oriented- Understanding of data privacy laws and email deliverability best practices
Benefits- Salary Range: $55,000-$70,000 based on experience- 20 days of PTO- 12+ paid holidays- Flexible Sick Day Policy- Paid Maternity & Paternity Leave- Comprehensive Health, Disability Life, Dental and Vision Plans- 401(K) match & retirement plans- Continued education reimbursement- On-going training & development opportunities#LI-Onsite